South African Tourism

Contact Details

Physical: Bojanala House, 90 Protea Road, Chislehurston, Sandton, Johannesburg
Postal: Private Bag X10012, Sandton, 2146
Tel: 011 895 3000
Fax: 011 895 3001
Web:

Overview

South African Tourism is the national tourism agency responsible for marketing South Africa as a destination internationally and domestically.

The Agency's objectives are to: develop and implement marketing strategies efficiently in the specific market segments; promote South Africa's scenic beauty, diverse wildlife, ecotourism, and variety of cultures and heritage; realise South Africa's potential as a big event destination; engender a travel and tourism culture amongst South Africans; use the more focused, cost-effective and customer-driven approach taken to its international marketing operations in a quest to ‘play smarter' in the increasingly competitive global tourism market; continue including initiatives such as ongoing segmentation research into key spend and volume markets abroad, which highlight international growth areas where South African Tourism's marketing efforts will reap the greatest returns; continue with its aggressive e-Business Tourism Growth Strategy, which incorporates fully-fledged research and a website; create market access by participating in major travel shows, coordinate advertising, public relations and direct mailing campaigns, and conduct familiarising trips with media, tour operators and travel agents to enhance understanding of South Africa as a leisure and business events destination; and be active in promoting South Africa as a destination for business tourism through its Business Tourism Unit, which works closely with sector representatives both abroad and in South Africa.

South African Tourism also focuses on encouraging the grading of establishments to enhance South Africa’s value proposition and seamless experiences for all tourists.

Office Bearers/Management

Chief Executive Officer
Mr T Nzima

Chief Executive Officer:
Mr Thulani Nzima
Chief Financial Officer:
Mr Thomas Bouwer
Chief Operations Officer:
Ms Sthembiso Dlamini
Senior Management:
Ms Amanda Kotze-Nhlapo (Chief Convention Bureau Officer: NCB)
Ms Thekiso Rakolojane (Acting Chief Quality Assurance Officer: TGCSA)
Communications Officers:
Ms Margie Whitehouse (Chief Marketing Officer)

Financial Information

All Financial Values: R'0002015/162014/152013/142012/13
 
AUDIT OUTCOMEClean AuditClean AuditFinancially UnqualifiedClean Audit
 
FINANCIAL POSITION
Current Assets503 646405 790354 764235 102
Non-Current Assets107 59857 33554 20570 108
Total Assets611 244463 125408 969305 210
Current Liabilities372 484287 688292 525245 358
Non-Current Liabilities28 91625 25732 15031 195
Total Liabilities401 400312 944324 675276 554
Total Net Assets209 844150 18184 29428 656
 
FINANCIAL PERFORMANCE
Total Revenue1 213 3081 102 8151 078 593980 433
Revenue from Exchange Transactions112 393111 168100 970102 039
Revenue from Non-Exchange Transactions1 100 915991 647977 622878 394
Total Expenditure(1 260 104)(1 107 945)(1 056 620)(988 821)
Employee Costs(170 297)(179 557)(169 476)(149 315)
Surplus/(Deficit) for Year15 65630 62549 381(8 388)
 
CASH FLOW
Net Cash Flows from Operating Activities102 04272 812111 35447 804
Net Cash Flows from Investing Activities(16 742)(10 074)(10 961)(4 962)
Cash & Cash Equivalents at End of Year459 358374 055312 500212 845
 
UIFW EXPENDITURE
Unauthorised Expenditure----
Irregular Expenditure83-197-
Fruitless & Wasteful Expenditure----
 
HUMAN RESOURCES
Posts Approved202202201n/a
Posts Filled173171162n/a
 
SourcesAnnual ReportAnnual ReportAnnual Report n/a

Overseeing Department/Entity

Annual Reports


The information in this directory is supplied and/or externally sourced and is also subject to continual change. If you notice any errors or omissions, please contact us at info@nationalgovernment.co.za so that we can correct them.
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