South African Tourism

Contact Details

Physical: Bojanala House, 90 Protea Road, Chislehurston, Sandton, Johannesburg
Postal: Private Bag X10012, Sandton, 2146
Tel: 011 895 3000
Fax: 011 895 3001


South African Tourism is the national tourism agency responsible for marketing South Africa as a destination internationally and domestically.

The Agency's objectives are to: develop and implement marketing strategies efficiently in the specific market segments; promote South Africa's scenic beauty, diverse wildlife, ecotourism, and variety of cultures and heritage; realise South Africa's potential as a big event destination; engender a travel and tourism culture among South Africans; use the more focused, cost-effective and customer-driven approach taken to its international marketing operations in a quest to ‘play smarter' in the increasingly competitive global tourism market; continue including initiatives such as ongoing segmentation research into key spend and volume markets abroad, which highlight international growth areas where South African Tourism's marketing efforts will reap the greatest returns; continue with its aggressive e-Business Tourism Growth Strategy, which incorporates fully-fledged research and a website; create market access by participating in major travel shows, coordinate advertising, public relations and direct mailing campaigns, and conduct familiarising trips with media, tour operators and travel agents to enhance understanding of South Africa as a leisure and business events destination; and be active in promoting South Africa as a destination for business tourism through its Business Tourism Unit, which works closely with sector representatives both abroad and in South Africa.

South African Tourism also focuses on encouraging the grading of establishments to enhance South Africa’s value proposition and seamless experiences for all tourists.

Office Bearers/Management

Chief Executive Officer
Mr S Ntshona

Chief Executive Officer:
Mr Sisa Ntshona
Chief Financial Officer:
Mr Thomas Bouwer
Chief Operations Officer:
Ms Sthembiso Dlamini
Senior Management:
Ms Amanda Kotze-Nhlapo (Chief Convention Bureau Officer: NCB)
Ms Thekiso Rakolojane (Acting Chief Quality Assurance Officer: TGCSA)
Communications Officers:
Ms Margie Whitehouse (Chief Marketing Officer)

Financial Information

All Financial Values: R'0002016/172015/162014/152013/14
AUDIT OUTCOMEClean AuditClean AuditClean AuditFinancially Unqualified
Current Assetsn/a503 646405 790354 764
Non-Current Assetsn/a107 59857 33554 205
Total Assetsn/a611 244463 125408 969
Current Liabilitiesn/a372 484287 688292 525
Non-Current Liabilitiesn/a28 91625 25732 150
Total Liabilitiesn/a401 400312 944324 675
Total Net Assetsn/a209 844150 18184 294
Total Revenuen/a1 213 3081 102 8151 078 593
Revenue from Exchange Transactionsn/a112 393111 168100 970
Revenue from Non-Exchange Transactionsn/a1 100 915991 647977 622
Total Expendituren/a(1 260 104)(1 107 945)(1 056 620)
Employee Costsn/a(170 297)(179 557)(169 476)
Surplus/(Deficit) for Yearn/a15 65630 62549 381
Net Cash Flows from Operating Activitiesn/a102 04272 812111 354
Net Cash Flows from Investing Activitiesn/a(16 742)(10 074)(10 961)
Cash & Cash Equivalents at End of Yearn/a459 358374 055312 500
Unauthorised Expendituren/a---
Irregular Expendituren/a83-197
Fruitless & Wasteful Expendituren/a---
Posts Approvedn/a202202201
Posts Filledn/a173171162
Sources n/a Annual ReportAnnual ReportAnnual Report

Overseeing Department/Entity

Annual Reports

The information in this directory is supplied and/or externally sourced and is also subject to continual change. If you notice any errors or omissions, please contact us at so that we can correct them.
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